Tuesday, September 21, 2010

Good Lesson on Crisis Communications


I thought the Utah National Guard did well for itself by admitting they had made a mistake and taking full responsibility for the Herriman/Machine Gun Fire incident. Maj. Gen. Brian Tarbet said it was the Guard's mistake to shoot under the existing weather conditions.

Its refreshing in a way to see a public/government/military organization take responsibility so quickly. I've found that more damage to credibility, trust, and reputation tends to be done in the cover-up and spin of explanation than just flat out admitting the truth right away.

So for such an awful event it's nice to see the Guard own up to it's mistake.

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