Senate candidate Mike Lee is the first to go up on TV. You can see the ad here. You can see the Desnews breakdown here. Up to this point both candidates have run ho hum radio ads - sort of a tit for tat rushed production I think to see who could be the first up on the air. Neither spot was really that compelling.
And I don't think Mike's TV spot is very compelling either. I feel like both campaigns are bit a patronizing in a way. Mike's ad starts off with "Stop the Obama liberal agenda." I don't like those sorts of broad strokes. They are kind of lazy in my mind. Granted this is his first TV spot and it's basically an introduction and bio ad to help voters get to know him, but it's short on real solutions. I think Mike needs to hit harder on specifics.
Tim's "Stop the DC Insanity" campaign is gimmicky and I think frankly a little silly for a US Senate race - a House seat maybe. And even then a House seat in Mississippi or Arkansas somewhere. But the message is the right one. I think people are less motivated by fear of Obama and the "liberal" agenda, than a simple overwhelming frustration with DC. If Mike tries to run against the democrats, Obama, and Liberals, basically - "I'm the most conservative" - I think he loses. Bob Bennett is conservative and he already lost.
The winner will be the one who makes the better case of why we need to change the culture in DC. So while DC Insanity is gimmicky it's the right message.
And because I can't resist:
Note to Mike. If you throw like a girl don't put yourself in a commercial throwing a football. Try something else to show how American you are - like grilling red meat on the 4th of July.
Post Script to Mike: Something I wanted to add earlier but forgot - if the campaign ever comes down to Tim Businessman v Mike Lawyer. Businessman wins everytime.
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