How Tweet is That?

So the media is having a lot of fun at AG Shurtleff's Senate Campaign Twitter gaffe. If you haven't heard by now (which would be impossible because the media is just enjoying this too much), our good AG mistakenly sent out a series of tweets announcing he's in the race.

Having been part of a couple of high profile races I know these things are bound to happen. In some cases it's no so much who can out manuver who in a race but who will make the fewest mistakes. So is this really a mistake worth all the attention it's getting? Probably. Will it hurt Shurtleff's campaign? Not a bit.

Here's why:

First of all Shurtleff's plans to run have been anything but secret for some time now. If anything his mistake has been that of dragging out his 'announcement' for as long as he has. Kirk Jowers said it the best in a Desnews Article:

"Shurtleff has postponed this announcement so many times, he's starting to look like Fred Thompson," said Kirk Jowers, head of the University of Utah's Hinckley Institute of Politics. The actor-turned-politician kept putting off getting into the race for the 2008 GOP presidential nomination, and once Thompson did get in the race, he didn't stay long. Jowers said there's a danger of voters losing interest in Shurtleff's candidacy.

I don't see Mark as a Fred Thompson once he's actually in the race. Shurtleff will now (finally) follow-up with his formal announcement and then kick off a series of events and meetings that will start building momentum.

Besides, it's not as if the AG misspelled the word "potato" or is it "potatoe?" like former VP Dan Quayle. As long as the campaign manages to steer clear of additional mishaps the tweet mistake is early enough in the race that no one will remember it. But if the campaign stumbles again it sets a tone that Shurtleff may not be a good manager or leader.

The last reason this doesn't hurt the campaign is the fact that Tim Bridgewater announced his candidacy (intentionally) via Twitter the same day. But who is getting all the attention? SHURTLEFF! Talk about taking the wind out of a guy's sails, the Bridgewater camp was perfectly poised to lead the news and dominate it for a few days. Dropping his bid for State GOP Chair to challenge Bennett? That's a big deal. But is anyone talking about that today? Nope.

Shurtleff is obviously going to be fine. His people (and maybe more specifically Mark himself) are going to need to be more disciplined because they've already shortened their slack in what could turnout to be a very competitive race all around.

Should be a fun one to watch.

Update: Hat tip to Paul Rolly of the Trib for this link to Redline.com (an very conservative blog) regarding a post questioning Shurtleff's conservative credentials. It brings up, Mark's positions on illegal immigration, the BSC, and some questionable fundraising issues. The guy is not even formally in the race and already it's getting vicious! See the post "Is Shurtleff Ready for Prime Time?" here.